I started a blog in 2007 called She blogs She Blogs! I nameId it after Ricky Martin's She Bangs She Bangs (ooh baby!). Goal: share love. Early genius DETECTED.
Instagram got its video post feature in 2013, and I started sharing my impromptu hip thrusting with the world at large. I lost A LOT OF followers, but also attracted throngs of humans confused and delighted with my nonsense dancing!
I mixed my air-humping, advertising degree, online audience and chutzpah together and in 2013 I started creating large all-female dance parties. Over the course of four years I created 8 completely unique bonkers Disneyland-like dance parties with themes like Alison’s Cabana Boogie and Alison’s Shell Yes! I also opened my own venue briefly, but hated sharing my space.
Right when the world wanted more and more dance parties from me, I felt overwhelmed and exhausted. So I quit cold turkey and changed direction. Within one year I launched Alison's Build an Awesome Brand Workshop, my Awesome on Demand program, and my podcast Awesome with Alison. It was SO hard! BUT I DID IT! And then I got hit by a car while running at the end of 2017. FOR REAL.
In 2018, while recovering from broken ribs and head trauma, I hired full-time employees, got a new office space and scaled my Build an Awesome workshop, into Alison’s Brand School. We traveled with the workshop, I built a 100 page curriculum, a slew of online courses and had to keep telling people, no, I’m not throwing another dance party. For about 4 years!
2010ish I started selling patterns, wedding invites, baby mobiles (The Little Tiny) and other goodies on Etsy. I transformed my mostly-essay blog to a DIY platform, focusing on events and there was the sugar cookie course I sold thousands of, Alison’s Cookie Party!
In 2020 I was ready to shift my entire business model to focus on my keynote speaking, which I had been slowly building for years, speaking at awesome places like Pinterest, and being a headline presenter at Alt Summit. Then the world shut down. I had to downsize, lost all of my potential income, and I was just about to quit, as my body was starting to really shut down, but then I got A BOOK DEAL. The one thing I had wanted all this time. DAMN YOU FATE!
I finished the first draft of my book, shut down my office space, closed down all projects and ghosted the Internet. I paused my podcast and didn’t want to talk to ANYONE. Writing You’re Already Awesome was a beautiful, inspired process, full of joy. But after I finished my book draft, I didn’t know what I wanted anymore. I then had what I now know was a psychotic break. It was dark, and difficult, but I kept returning to the TRUTH I had written in my book.
In 2022, after deciding I would IN FACT allow my book to see the light of day, and after a lot of people I love had to get very very worried about me, I finished healing some deep-held trauma, and a lifetime of living with a dysregulated nervous system.
In August 2022 my debut book You’re Already Awesome will explode! And the BEST PART is, no matter what the future holds I am able to find joy in every beautiful, painful, incredible moment. For the first time in my life I can sit with peace instead of panic. I do not feel the need to hustle or prove and earn my worth. And because of this I can enjoy my children regardless of what’s happening on the Internet or in the world. Dote and be joyful with my partner and lover Eric, and bask in the blessing of my messy, glorious life.