Build and Be Awesome Workshops

What is my Build an Awesome Brand Workshop?

Build an Awesome Brand is my full-day, full-on fun workshop to help intentional business owners find or reclaim their unique message so they can build an engaging and authentic brand!

In this intimate workshop I’ll help you recognize the fundamental needs a brand should fulfill, show you how to determine what the driving forces of your brand should be, and show you how to utilize social media and events to help you connect with your audience like never before.

I’m coming at you with a radically different, but effective, psychological and philosophical approach to branding, because I believe that in order to build something REAL you need to start with something REAL.

This course is the result of my 10 years of experience building a successful personal brand as well as my background in traditional advertising.

So if you’re ready to stop questioning every strategic business decision you make, every picture you post, and why you’re doing what you’re doing, you’re ready to build an awesome brand.

You’ll leave this workshop with:

A clearer definition of your brand and mission statement, and how to use them to make better brand decisions

My personal insight for YOUR brand: what I think you’re doing well and areas you could improve to meet your goals

A 50+ page Work It! workbook filled with all ideas covered in class and other branding exercises

A four-phase implementation plan so you can apply the new concepts we cover in class

A better understanding of how to use in-person events for your brand, and how to assess if they are right for you

New friends and contacts from the other awesome workshop attendees

My undying love and adoration

Why I want to help you build an awesome brand!

My authentic and unique brand that I have spent the last 10 years building has enabled me to provide for my family, do the work I want to do, and has also afforded me the freedom to change my mind, try things that fail, and then get right back up and try something else.

After finding so much fulfillment and joy from building such a strong brand (with no business plan or paid marketing) I want others to find it too! And just imagine how amazing you’ll be if you already have the other pieces of the puzzle! HA!

I have used social media and live events to do one thing and one thing really well, and that is build and engaging and AWESOME brand! The type of brand that people can spot from a mile away, the type of brand that allows my business to pivot and evolve, and the type of brand that can sell out an event of 700 people in under 7 minutes.

I’m not interested in helping you build a brand or a business that looks like mine. Heaven’s no! But I am interested in helping you ensure your brand is as effective, fun, and liberating as mine. And MOST importantly, I want to help you use your brand to build the business and life you want. Because if not that, then why are we even bothering with all this?!

So if you want to build an awesome, authentic and even more engaging brand, THIS WORKSHOP IS FOR YOU!

You might have an awesome product, you might have a profitable business, but what I’m offering are the tools for taking your brand to the next level, and making it even more authentic and FREAKING ENGAGING!

I want to share all that I’ve learned from doing both large and small events, and years and years of campaigns through social media to create the most fun group of online friends ever.


Online businesses, brick and mortar businesses, soloprenuers, entrepreneurs, influencers or any human who is serious about creating raving fans.

Any person or company who has an existing brand that they want to clarify, solidify and create more engagement with.

There is no magic number in terms of revenue, social media followers, or years in business that you need to have reached for this information to be applicable and impactful. Both large corporations and personal blogs have taken the course and benefited!

People who are sick of feeling confused and frustrated about what to post on social media, have lost their enthusiasm for their business, or simply want to be more impactful with their message!


You are only interested in increasing numbers! This workshop is about building a brand that is ENGAGING and AUTHENTIC, not quick growth hacks. We do cover the anatomy of a good social media account, and examine what stalls and propels growth.

You don’t want to WORK for your answers. I can’t TELL you what your brand should be, because I’m not you! You will have to dive deep to find your unique value propositions for your brand. And I WILL give you the tools and direction to do that!

I recommend that before you spend money on this (or anything like this!), that you’ve put your toe in the water and have already started the brand and business you want to create. You’ll simply find more value.



  • A Work It! workbook that we will work from, discuss, and have filled with information for you to have and hold forever!
  • One-on-one insight and guidance from me, Alison! All attendees (there are 12 for  each of these workshop) will fill out a questionnaire beforehand, and I will make sure to research your brand and social media outlets, so I can address your questions, and make sure we cover any pressing needs!
  • Loads of details, numbers and ideas from my personal experience. I’ll speak on what makes an authentic engaging brand, share all I’ve done to create and evolve my brand, and give great details about the social media and live events techniques I’ve used to build engagement for my own brand, and others that I have consulted and worked with.
  • We’ll troubleshoot common branding problems and give ideas for overcoming them
  • Insight and tips from branding experts in lots of different fields! I’m privileged enough to know many business owners and social media influencers who are insanely talented so I will also be sharing insight from them by sharing input and advice! Their tips will be yours forever as part of your Branding Bible workbook!
  • Lunch, dinner, snacks, drinks, and GOOD TIMES. As well as some special hoodoo voodoo that will help you retain the information we ingest!

Again this is a  workshop, so there will be lots of time for questions, break out sessions, and brainstorming groups. I’m keeping it SO small so I can get one-on-one time with anyone who wants it. And so you can talk to the other awesome people there.


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